This last week, Microsoft purchased a share of the well-known website, Facebook, that gave it an overall value of about $15 billion. Microsoft saw this as a huge victory especially because it was against their competitor, Google. This although a big win for Microsoft was a small win for Google, because with the rapidly growing social universe and amount of ad online sales, Google completely dominates.
To everyone that uses Facebook, it is a way to stay in touch with friends, make an online identity, share opinions, join groups and waste countless hours of a day. To advertisers, Facebook is a self-created focus group that brings us all together. The easier we can put ourselves onto the internet, the easier we make it for advertisers to find us. By putting up our information, we allow advertisers to see what our interests are. So make sure to always be cautious of what you post, because you never know who is actually reading it.
"Microsoft's purchase does begin to answer an important question: Just how valuable is commercial access to a rapidly expanding, demographically pleasing community of people whose favorite hobby seems to be identifying themselves, their desires and their connections to other like-minded folk?"
So did Microsoft really just buy a popular website? Or did they find something greater, like our opinions?
http://www.nytimes.com/2007/10/28/opinion/28sun3.html?_r=1&n=Top/Opinion/Editorials%20and%20Op-Ed/Editorials&oref=slogin
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I think that Microsoft’s purchase of facebook as an extremely valuable purchase for them financially, as well as socially. By purchasing facebook they are given insight into millions of teenagers and young adults who use face book as a socially networking site. They will be able to view our opinions, interests, and personal information. I think that is important to acknowledge, because teens should be careful about what they display on face book because everyone should remember that it is the world wide web, in which anyone can have access to the webpages.
Obviously Microsoft feels threatened by these new hit websites. Microsoft is having a hard time competeing with Google, Mac, and Myspace. They should feel outdated in todays fast pace technology. Who remembers the last sweet Microsoft product they bought. Better yet who can even think of a Microsoft product they really wanted. This is a big purchase in the attempt to get back in the swing of things socially and maybe economically.
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